Practice Development Manager

April 6, 2017

Kelley Drye & Warren LLP, a powerhouse firm with the heart of a boutique, is seeking a Practice Development Manager (PDM) to work with attorneys in the firm’s Labor and Employment, Employee Benefits, and Intellectual Property (patent, trademark and related litigation) practice groups. Based out of the New York office, the PDM will support attorneys firm wide.

This role spans responsibilities from hands-on project management to creative business development strategy, including the following:

  • Strategic Planning: Help design and execute business development plans at the practice group and individual attorney level. Develop strategies to build and reinforce practice group brand positioning and differentiate from rivals. Work closely with partners and practice group chairs to adjust plans proactively as market conditions change.

  • Business Development: Identify strategies for new business opportunities by staying informed about the present and emerging needs of clients and the issues and trends in their industries. Produce new business presentations and proposals. Provide structure and support to cross-selling initiatives, including through internal communications that promote the practices’ successes and relevant developments.

  • Project Management: Maintain each practice’s pipeline of opportunities. Track results of pitches and proposals. Provide timely ideas and other support to ensure consistent progress towards achieving business development goals.

  • Research and Knowledge Management: Maintain the quality and accuracy of each practice’s collateral materials, experience lists and other information. Manage research efforts concerning new business targets, industries and competitors.

  • Marketing Communications and Events: Create and implement multi-faceted strategies to raise the profiles of the practices and partners, such as by securing speaking, sponsorship and writing opportunities. Manage content marketing strategy, including distribution of client advisories and other communications, creation of website content, and management of blog and other digital media content. Coordinate firm-hosted events and CLE presentations. Identify credible directories the practices should be listed in, and prepare ranking and award submissions.

Key Skills and Experience Required

The ideal candidate will be client service-oriented with the drive to support an entrepreneurial group of lawyers. The successful candidate will be a proactive, detail-oriented, self-directed marketing professional with at least an undergraduate degree and a minimum of 5 to 7 years of marketing or business development experience. Outstanding writing, project management, and inter-personal communications skills are required.

Reports to Director of Practice Development.


Send resume with cover letter to Denise Townsend, Director of Human Resources,