Complying With Green Marketing Regulations

This session helps companies build strategies for green marketing cam­paigns that advance directly toward marketing goals without becoming entangled in the complex and ev­er-evolving regulatory framework. We cover the legal framework for making truthful and non-misleading claims relating to green seals and logos, recyclable and recycled products, sustainability initiatives, organic textiles and food products, natural, carbon neutral, renewable, or chemical-free products, third-party certification, green buildings and building products, and green packaging products.