Partner Gonzalo Mon authored the cover story of the October 2013 Practical Law The Journal, “Advertising and Promotions in Social Media.” While social media makes marketing for companies easier by reaching a larger audience more quickly and cutting down on costs, companies must be aware of the risks and potentials liabilities when using social media platforms. Gonzalo examines the key issues for companies to consider when advertising with social media, including through consumer endorsements and promotions.