June 28, 2013
On June 27, 2013, the nation's premier advertising law practice convened top government policy-makers, industry thought-leaders, and marketing law specialists from the most successful U.S. companies for an advanced seminar on key issues in advertising, privacy, and consumer protection law. More than 100 guests from a broad range of industries, including consumer products, media and technology, food and beverage, trade associations, self-regulatory organizations, and government, attended the Kelley Drye & Warren LLP Advertising and Privacy Law Summit, hosted at the House of Sweden in Washington, D.C.
With keynote remarks from Charles Harwood, Deputy Director of the FTC's Bureau of Consumer Protection, the seminar provided a look ahead to priorities for the next Bureau Director. Through a mix of brief speeches and in-depth panel discussions, top practitioners on both sides of enforcement presented new ideas and innovative thinking about this changing area of law. The Summit addressed some of the most pressing issues affecting companies' legal obligations and risk exposure, including:
- What rules apply to mobile, big data, and behavioral advertisingStrategies for challenging competitors and defending ad claims
- Assumptions about puffery – the "magic dragon" of advertising law
- Courts' analysis of survey evidenceManaging costs and risk when commercial talent acts out
- Preventing consumer complaints from amplifying into litigation
- Heightened risks and sensitivity of advertising to vulnerable audiences
- How advertising rules apply in social media
- Trends in California advertising and consumer protection litigation
- Class action activity in the food and consumer health product industries
- How changes to Do Not Call requirements are causing headaches for telemarketers
The attorneys in Kelley Drye & Warren's Advertising and Marketing practice group have broad experience at the Federal Trade Commission, the offices of state attorneys general, the National Advertising Division (NAD), and television networks; substantive expertise in the areas of advertising, promotion marketing and privacy law, as well as consumer class action defense; and a national reputation for excellence in advertising litigation and NAD proceedings.