Class Actions and a Collision With the NAD

Association of National Advertiser’s Advertising Law & Public Policy Conference

April 24, 2014

On April 24, 2014 partner John E. Villafranco spoke at the Association of National Advertisers’ Advertising Law & Public Policy Conference in Washington, D.C. Mr. Villafranco’s session, entitled Class Actions and a Collision with the NAD,” explored the developing interaction between litigation and self-regulation, with particular emphasis on the rise in consumer class actions and CLRA demand letters following the issuance of NAD decisions. He discussed possible explanations for the rise in class actions targeting claims addressed in adverse NAD decisions - with perspectives from plaintiffs’ attorneys and the NAD - and proposed revisions to the self-regulatory process intended to remedy the perceived problem.

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