Kelley Drye


Smart Promotions for Smart Phones: Avoiding Legal Pitfalls While Leveraging New Trends in Mobile Apps and Gamification

ACI Summit on Digital Advertising Compliance

On September 11, 2012 partner Gonzalo E. Mon presented at the American Conference Institute's Summit on Digital Advertising Compliance: Social Media, Sweepstakes, & Promotions in New York, NY. His session, "Smart Promotions for Smart Phones," focused on avoiding potential legal pitfalls while leveraging new trends in mobile apps and gamification—the use of game-like elements to make everyday life and consumer experiences more compelling. Along with a wide variety of other topics, Mr. Mon discussed: the use of mobile optimized sites, location based services, and QR codes; problems stemming from smart phone data usage; the risks of taking your intellectual property into a game environment; and, considerations for virtual sweepstakes and lotteries.

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Kelley Drye Speaker:
Gonzalo E. Mon, Partner

September 11, 2012 1:15 PM

New York, NY

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