Visit the DMA2010 website for more information on the conference and registration details.
Kelley Drye Speaker:
Lewis Rose, Partner
When:
October 12, 2010
Location:
San Francisco, CA
Kelley Drye
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Sinners & Saints: The FTC on ''Greenwashing'' and How Green is Good for the Bottom Line
DMA2010: Conference & Exhibition
Partner Lewis Rose will speak at the Direct Marketing Association’s 2010 Conference & Exhibition in San Francisco, CA on October 12, 2010. Mr. Rose will present during a session titled “Sinners & Saints: The FTC on ’Greenwashing’ and How Green is Good for the Bottom Line,” which focuses on the Federal Trade Commissions’ newly updated Green Guides for marketers. The session will discuss how companies can prevent their brands from committing one of the "Seven Deadly Sins of Greenwashing."
Visit the DMA2010 website for more information on the conference and registration details.
Visit the DMA2010 website for more information on the conference and registration details.
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