Please join Kelley Drye & Warren LLP on June 8, 2016 for our annual Advertising and Privacy Law Summit. An engaging slate of speakers will provide a fresh take on key advertising, privacy, and consumer protection issues faced daily by counsel, and provide practical tips to deal with them. The conference will take place at the newly-renovated Watergate Hotel against the backdrop of the 44th anniversary of the Watergate break-in and scandal. Please join us, top government policy-makers, and industry thought-leaders for this great opportunity.

If you are interested in receiving an invitation, please contact Summit@kelleydrye.com.

Date
Wednesday, June 8, 2016
8:00 a.m. Registration
8:45 a.m. Program Begins
5:00 p.m. Cocktail Reception

Location
Watergate Hotel
2650 Virginia Ave NW
Washington, DC 20037

Accommodations
A limited number of rooms have been reserved at a special rate at the Watergate Hotel (event site) and the Graham Georgetown. Please contact us for details.

CLE credit
This program will provide NY and CA CLE credit. We will apply for CLE credit in other jurisdictions, upon request, but cannot guarantee approval. If you are interested in applying to receive CLE credit, please include your desired jurisdiction and your bar registration number when you register. In accordance with the requirements of the New York State CLE Board, this non-transitional CLE program is not approved for newly-admitted attorneys within the first two years of admission to the Bar.

Agenda

Keynote Speakers
Maureen K. Ohlhausen, Commissioner, Federal Trade Commission
Jessica Rich, Director, Bureau of Consumer Protection, Federal Trade Commission

Breaking In (to the Conversation): Legal Issues in Real-Time Marketing
If you’re fast enough and creative enough, you can capitalize on trending topics and promote your brand. But if you aren’t careful, real-time marketing can lead to big problems. Gonzalo Mon will discuss hits and misses, and help you stay out of trouble.

“You’re Surrounded...by Regulators.” Think You Don’t Have to Worry About Financial Consumer Protection Laws? Think Again.
If you finance what you sell, if credit is part of your business, don’t get caught with your back to the wall. William MacLeod and Matt Luzadder will discuss how to navigate through the new consumer financial protection enforcement beat.

“This is the Operative Statement. The Others are Inoperative.”: Considerations for Consumer Friendly Disclosures
Nathaniel C. Wood, Associate Director, Consumer and Business Education Division, Federal Trade Commission, and Susan Kleimann, Ph.D., President, Kleimann Communications will discuss challenges involved with and best practices lawyers should follow for crafting effective consumer communications.

All the President’s Women: The Current Commission and Perspectives on the Future
With two vacancies and Chairwoman Ramirez’s term nearing its end, the Commission is at a turning point. John Villafranco will discuss recent enforcement trends and policy initiatives, and offer thoughts on what’s next.

“I Am Not a Crook”: Staying Away from Sales Pricing Issues
The flurry of class actions alleging deceptive sales and comparison pricing continues to challenge longstanding marketing practices. Christie Thompson will discuss plaintiffs’ strategies and ways to reduce exposure while still offering deals.

“It’s Just a Third-Rate Burglary”: So You’ve Been Hit with a Consumer or Privacy Class Action. Now What?
Discusses ways to terminate class actions at their earliest stages.

“…and When Did He Know It?”: Inside the FDA and DOJ’s New Investigative and Enforcement Strategies
Julian Solotorovsky will review recent FDA and DOJ enforcement cases and trends, highlighting the government’s increasing reliance on criminal enforcement tools in actions taken against both companies and their executives for alleged violations of the Federal Food, Drug and Cosmetic Act and other laws. They will also address key issues presented by the Yates Memo and offer tips and best practices for navigating the current enforcement environment.

“Smoking Gun”: Navigating the Scene of the FCC’s Broadband Privacy Rulemaking
Povides an overview of the FCC’s latest forays into privacy and data security law on both the rulemaking and enforcement fronts.

“The 18 1/2-Minute Gap”: What You May Have Missed at the NAD This Past Year
The number and complexity of NAD challenges continue to increase. The highlights of NAD’s decisions over the past year will be discussed.

“Deep Throat”: Dealing with Whistleblowers, Internal Complaints, and Other “Sources“
When internal complaints arise and whistleblowers come forward, having a crisis plan in place for employment-related internal investigations is the key to a successful outcome. Barbara Hoey and Mark Konkel will discuss who should oversee an investigation, how confidentiality can be protected, and how any public impact can be managed and minimized in the first days and hours of a crisis.

“Follow the Trail”: Principles on Cross Device Tracking
The rise of consumer interaction with multiple applications, platforms, providers, and publishers on devices ranging from computers to IoT devices creates new legal challenges for marketers. Noga Rosenthal, General Counsel, Vice President, Compliance and Policy, Network Advertising Initiative, Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, Inc., Senny Boone, General Counsel, DMA, and Dana Rosenfeld will discuss how advertisers are tracking consumer activity across devices and provide guidance on maintaining transparency and respecting consumer choice while achieving marketing objectives.

Nothing to See Here: Best Practices to Avoid Becoming the Next Cyber Scandal
Alysa Hutnik will discuss cyber incident preparedness and provide best practices to help keep you out of the papers.

“I Can See Clearly Now...”: Advertising and Communications Strategies for Corporate Social Responsibility Initiatives
Consumer brands are increasingly seeking to stand for something bigger than their product and nowhere is this clearer than in their advertising. Cecelia Prewett, Senior Vice President, SKDKnickerbocker, and Kristi Wolff will examine top advertising theme trends – Saving the World, Saving Ourselves, and Taking a Stand – and offer practical insights to help the in-house lawyer be prepared when marketing pitches their next great idea.

From Safe Harbor to Treacherous Waters: What the New Privacy Shield Proposal Means for Data Transfer
Explains the new EU-U.S. Privacy Shield, an agreement between the U.S. Department of Commerce and European Commission establishing a new framework for transatlantic data flows, and how it might impact your company.

We will also have a pre-summit event “Breaking In (To Ad Law).” For more information, please click here.

Register
RSVP to summit@kelleydrye.com

2016 Advertising and Privacy Law Summit