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How to Stay Out of the Little Shop of Horrors: Defending Your Food Marketing Claims Without Feeding the Litigation Beast

By Invitation Only

Email dcevents@kelleydrye.com to request a recording of this webinar.

The interplay between government regulators, self-regulatory bodies, consumer classes, and competitors regarding food and health claims has fed a series of false advertising lawsuits that have far-reaching implications for all advertisers.

Join Kelley Drye & Warren LLP on Thursday, August 16 for a webinar that will identify "the beast" – trends driving litigation in the food industry – and provide strategies in the fight to win – by getting the case dismissed or trying the case to victory. Two Kelley Drye attorneys who have been on the front line will provide lessons learned from several false advertising suits launched by POM Wonderful – which touched off dozens of cases in federal, state, and administrative courts – as well as the class action Simpson v. Challenge Dairy Products, Inc. and Kroger Corporation. The speakers will identify what other companies can learn from these cases about federal preemption, the effectiveness of counterclaims, and risk analysis in false advertising lawsuits.

Kelley Drye Speakers:
August T. Horvath, Partner, Sarah Roller, Partner

When:
August 16, 2012 1:00 PM - 2:15 PM

Location:
Webinar

Additional Information:

CLE Credit Opportunity

This program will provide 1.5 NY CLE credits and 1.25 CA MCLE credits. CLE credit may also be available for IL. If you are interested in applying to receive CLE credit, please include your desired CLE jurisdiction(s) and your bar registration number when you register.

In accordance with the requirements of the New York State Legal Education Board, this non-transitional CLE program is not approved for newly-admitted attorneys within the first two years of admission to the Bar.

To request an invitation and registration details, email dcevents@kelleydrye.com.


CLE Attorney Affirmation Evaluation Form (PDF, 25.62 K)

Kelley Drye Webinar - Defending Your Food Marketing Claims - Supplemental Resources (PDF, 16.84 M)

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