Matthew P. Sullivan

Associate
Washington, D.C.
Phone: (202) 342-8869
Fax: (202) 342-8451
msullivan@kelleydrye.com

Matt Sullivan is an associate in the firm’s Washington, D.C. office. His practice includes representing clients in all forms of consumer protection matters, from counseling to defending federal and state regulatory investigations and litigation. His specific focus is on advertising, marketing practices, and consumer privacy.

Prior to joining Kelley Drye, Mr. Sullivan worked for a national wireless carrier where he provided crisis communications support on litigation, privacy, and corporate security issues, and developed company-wide social media policies and programs.

Representative Experience

Representing clients in advertising substantiation proceedings, investigations and inquiries from the Federal Trade Commission (FTC), State Attorneys General, state and local consumer protection agencies, and the National Advertising Division (NAD) of the Council of Better Business Bureaus.

Lead associate representing a cloud-based technology provider in an FTC investigation concerning the issues of third-party liability.  Investigation closed without enforcement action after FTC staff presented a proposed complaint and order.

Lead associate in successfully representing a Fortune 100 home improvement retailer in challenging its competitor before the NAD regarding deceptive sales and promotional practices.

Lead associate in successful challenge to superior performance claims for 3D Televisions.

Drafting public comments filed with the Federal Trade Commission on behalf of a Fortune 200 wireless service provider and a global entertainment company regarding proposed guides and rulemakings.

Advising clients, primarily technology companies (software, mobile and cloud platforms, and telecommunications/wireless providers), regarding compliance with federal and state privacy, information security, and telemarketing laws, regulations, and industry best practices, including the FTC Act, Gramm-Leach-Bliley Act, the GLB Safeguards Rule, COPPA, FCRA, FDCPA, and state consumer protection and privacy/information security laws.

Advising clients on federal and state statutes and regulations governing price advertising, promotions, and telemarketing.

Reviewing advertisements and marketing materials across all media formats to determine compliance with relevant regulations and ensure claims are properly substantiated, and evaluating competitors’ conduct for potential advertising challenges.

Memberships & Associations

American Bar Association
International Association of Privacy Professionals

Professional Activities

Contributor to the “Deceptive Practices Involving New Technologies” chapter within the ABA’s Section of Antitrust Law’s 2011 and 2013 Review of Consumer Protection Law Developments.

Regular contributor to The Secure Times blog maintained by the ABA’s Section of Antitrust Law’s Privacy and Information Security Committee.