Ms. Nemiroff provides advice to a wide variety of companies, including manufacturers of foods and dietary supplements, a leading company in the quick service restaurant industry, direct marketers, retailers, Internet service providers and other consumer products companies. Ms. Nemiroff works cooperatively with clients' legal and marketing teams to evaluate both legal and business considerations for domestic and international advertising campaigns.
Representative Experience
Counseling clients regarding regulations, statutes and policies enforced by the Federal Trade Commission and state Attorneys General.Reviewing and evaluating advertisements and marketing materials for all media, including television, print, Internet, direct mail and telephone, to determine compliance with relevant regulations and the risk of challenge from regulators, competitors or consumers.
Assessing claim substantiation for product performance and competitive claims.
Managing national and international taste tests, preference tests, and other consumer surveys in support of advertising claims and providing related legal counseling.
Challenging competitors' and defending clients' advertising before the National Advertising Division and National Advertising Review Council of the Council of Better Business Bureaus.
Responding to inquires and complaints from regulators, competitors and consumers.
Assisting clients in drafting agency, licensing and consulting agreements.
Counseling clients regarding laws and policies enforced by the Food and Drug Administration, including review of labeling and related advertising for food products and dietary supplements.
Acting as liaison for food import detention matters to facilitate clearance and release of goods.
Preparing privacy policies tailored to clients' business practices and implementing changes to existing privacy policies.
Evaluating clients' information collection, use, disclosure and security practices.
