Kelley Drye

Attorneys & Professionals 

Christopher M. Loeffler

Special Counsel Email vCard
Washington, D.C.
Phone: (202) 342-8429
Fax: (202) 342-8451

Chris Loeffler is special counsel in the firm’s Washington, D.C. office. He has a transactional and regulatory practice focused on advertising, licensing, new media, sponsorships, e-commerce, promotions, data security, privacy and other consumer protection issues.

Mr. Loeffler helps clients anticipate and address legal issues through the complete process of designing and implementing marketing strategies. At the outset of advertising campaigns, he regularly participates in the negotiation and drafting of marketing, sponsorship, endorsement and promotion agreements for advertisers and agencies. Specifically, he drafts and advises clients on campaign agreements between advertisers and agencies including service and agency agreements, advertising production and media placement. To mitigate the risk of challenge from regulators, competitors or consumers, Mr. Loeffler reviews advertisements and marketing materials for all media to determine compliance with relevant regulations and ensure claims are properly substantiated.  He also advises clients on federal and state statutes and regulations governing price advertising and telemarketing.

In the growing area of new media marketing, Mr. Loeffler drafts privacy policies, social/new media policies and website/application terms of use. He advises clients on developing and implementing social media platforms and programs, as well mobile apps and games, that comply with consumer protection and privacy laws. As the regulatory and self-regulatory framework for online behavioral advertising (OBA) evolves, Mr. Loeffler counsels clients on the development and use of traditional, mobile, and app OBA platforms and practices, negotiates agreements for OBA services involving demand side platforms, supply side platforms, and ad exchanges, among others, and represents clients in self-regulatory proceedings. He also assists clients in structuring contractual relationships related to content licensing, website hosting, technology-based manufacturing and licensing, and e-commerce solutions that are compliant with electronic signature and fund transaction laws and regulations.

Mr. Loeffler advises clients on compliance with federal and state laws on privacy and data security, specifically focusing on issues involving emerging technologies. He counsels clients on conducting practices in compliance with the Federal Trade Commission Act, the Gramm-Leach-Bliley Act, the GLB Safeguards Rule, Fair Credit Reporting Act (FCRA), Fair and Accurate Credit Transactions Act (FACTA) and state privacy and information security laws. His experience includes the development of privacy and information security programs; negotiation of provisions overseeing how vendors handle personal information; audits regarding the collection, storage, use and disclosure of personal information; and guidance through data security breach incidents from discovery to breach response and remediation. Mr. Loeffler is a Certified Information Privacy Professional for the United States and Europe (CIPP/US & CIPP/E) by the International Association of Privacy Professionals (IAPP).

Prior to joining Kelley Drye, Mr. Loeffler was a summer associate at the firm. He also worked as a legal intern for TBWA Worldwide, an international advertising agency in New York, NY, and as an intern at the Federal Trade Commission, Bureau of Consumer Protection’s International Division in Washington, D.C.

Representative Experience

Assisted a Fortune 100 automotive company in drafting and negotiating comprehensive global creative and media advertising agency of record agreements.

Assisted retailers and non-profit organizations on privacy considerations for the development of mobile applications.

Assisted a leading travel company in drafting and negotiating creative and media advertising agency of record agreements covering the United States, Central and South America, and Southeast Asia.

Advised retailer on privacy considerations for the development of a proprietary social media platform.

Eric Haddad Koenig v., No. 1:08 cv 1169-GBL-TRJ (E.D. Va., July 31, 2009).
Assisted lead counsel in in rem action under the Anticybersquatting Consumer Protection Act (ACPA) to obtain ownership of a domain name taken by surreptitious means.

Negotiated a development and licensing agreement for a behavioral advertising and analytical insight application for a Fortune 100 company.

Lead associate in Federal Trade Commission and state Attorneys General investigations related to consumer privacy, data security, and marketing issues.

Lead associate in preparing online behavioral advertiser for testimony in Congressional hearings.

Lead associate in drafting public comments filed with the Federal Trade Commission and other agencies regarding proposed rulemakings.

Memberships & Associations

IAPP, Certified Information Privacy Professional - United States and Europe
Promotion Marketing Association
Word of Mouth Marketing Association
District of Columbia Bar
American Bar Association

Professional Activities

Mr. Loeffler is a member of the ABA Privacy and Information Security Committee (within the Section of Antitrust), and active contributor and editor to The Secure Times newsletter, The Secure Times blog, and other committee projects and programs.

Judge, Promotion Marketing Association REGGIE Awards, 2013.

Community Activities

University of Tennessee Young Alumni Advisory Panel

Honors & Awards

Recommended in US Legal 500 for his work in the Data Protection & Privacy area, 2013-2016.

Recognized by Super Lawyers as a Washington D.C. Rising Star, 2015-2016.

Pro Bono

Advise The Nature Conservancy on charitable promotions, contractual relationships with vendors and marketing partners, and new media issues.

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January 19, 2017

In Fashion: 2017 Kelley Drye Fashion & Retail Law Summit

Kelley Drye Fashion & Retail Law Summit