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| Phone: (202) 342-8576 |
Fax: (202) 342-8451 |
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Gonzalo E. Mon is an Associate in Kelley Drye’s Advertising Law practice. As an advertising attorney, Mr. Mon works closely with clients who are creative and he understands that these clients need creative solutions to their problems. As such, he assists clients in designing promotions, advertisements, and offers that will advance his clients’ business goals in a manner that complies with laws and offers as much protection as possible.
Mr. Mon has extensive experience in a variety of promotions including sweepstakes, contests, gift cards, and loyalty programs. Most recently, Mr. Mon assisted a leading quick-serve restaurant in structuring and advertising an instant win game offered in conjunction with the release of a major motion picture. In addition to domestic promotions, he has assisted clients with clearing promotions in more than 25 countries around the world.
Mr. Mon also drafts and negotiates various types of promotional agreements, including sponsorship and licensing agreements. For example, Mr. Mon recently assisted the sponsor of high-profile sweepstakes negotiate agreements with a promotions agency and various prize providers. He has also assisted clients in drafting sponsorship agreements for various sports teams and leagues, including baseball, football, hockey, soccer, and even professional bull riding.
Mr. Mon reviews advertisements and offers in television, print, internet, and other media to determine compliance with relevant regulations as well as risk of challenge from regulators and competitors. He has both challenged competitor’s advertisements on behalf of his clients as well as represented his clients when their own advertisements have been challenged by consumers, competitors, and regulators.
Mr. Mon writes extensively on advertising and promotion law. His articles have appeared in national trade publications, such as PROMO, Entertainment Law & Finance, Internet Law & Strategy, Direct Marketing News, Journal of Payment Systems Law, Internet Retailer, ABA Consumer Protection Update, and Intellectual Property Today.
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Publications:
"New Settlements Suggest Online Retailers Should Focus on Web Site Accessibility," E-Commerce Law & Strategy, December 2008.
"Mobile Sellers Face Technological and Legal Challenges," Classic Guide to Mobile Commerce, November 2008.
"Legal Checkup," PROMO Magazine, September 2008.
"Wireless Wilderness," PROMO Magazine, July 2008.
"The Risky Business of Consumer-Generated Content," Incentive, May 2008.
"If You're Not Careful, Consumer Generated Content Can Lead to Risky Business," OMMA, May 2008.
"Navigating Gift Card Regulations: As Gift Card Sales Increase, So Do the Legal Hurdles," Incentive Magazine, April 2008.
"Handling Consumer-generated Content Without Getting Burned," e-Commerce Law Report, March 2008.
"Consumer-Generated Content Got You BURNED?" ADOTAS, March 2008.
"Consumer-Generated Content is Hot," Entertainment Law & Finance, May 2007, with David Ervin.
"Protect Yourself," PROMO Magazine, May 2007, with Alysa Zeltzer.
“New Laws Continue to Complicate Gift Card Programs,” The Metropolitan Corporate Counsel, January 2007.
“Tangled Local Regs Dictate National Promotions,” PROMO Magazine Special Report, October 2006.
“State Consumer Protection Laws Constrain Gift Card Issuers,” Journal of Payment Systems Law, March/April 2006.
“Ins and Outs of Sweepstakes Law,” DM News Online, March 6, 2006.
“CAN-SPAM’s Effect on Viral Marketing,” DM News, May 1, 2004 (co-authored with John P. Feldman).
“States Scrutinize Gift Certificates,” Promo Magazine, November 2003 (co-authored with John P. Feldman).
“Headaches the Generic Brand Can’t Relieve,” Intellectual Property Today, October 2003 (co-authored with John P. Feldman).
“When Good Promotions Go Bad,” PROMO Magazine, June 2003 (co-authored with John P. Feldman).
“FTC’s Big-Bucks Children’s Privacy Settlements Send a Message to all Online Marketers,” Internet Retailer, May 2003 (co-authored with John P. Feldman).
“Avoid the Pitfalls of Online Coupons,” DM News, April 7, 2003 (co-authored with John P. Feldman).
“When the FTC Comes Calling, Retailers Have to be Aware of More than just Shipping Rules,” Internet Retailer, February 2003.
“Marketing Sweepstakes Via the Mail,” DM News, September 23, 2002.
“Listing Towards Privacy: List Brokers and Owners May Be the Government’s Next Targets,” Promo Magazine, May 2002 (co-authored with D. Reed Freeman Jr.).
“E-Mail Marketing Under UCE Statutes,” DM News, May 13, 2002.
“No New Year’s Celebration For Email Marketers,” ABA Consumer Protection Update, Spring 2002.
“Buying from the Heart: Rules for Charitable Promotions,” ABA Consumer Protection Update, Fall 2001.
“What You Need to Know About the Mail Order Rule,” National Mail Order Association Newsletter, December 2001.
“New Trend in Interactive Ads Raises Legal Questions,” Sales and Marketing Strategies and News, November 2001 (co-authored with John P. Feldman).
“Advertainment and Advergaming: Legal Considerations Concerning a New Trend in Online Advertising,” E-Commerce Law Report, September 2001 (co-authored with John P. Feldman).
“Are E-Mail Referral Programs Spam?,” iMarketing News, March 27, 2001 (co-authored with Adam Cramer).
“Running a COPPA-Compliant Sweepstakes,” E-Commerce Law Report, March 2001 (co-authored with John P. Feldman).
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Speaking Engagements:
The Basics of Structuring Promotions and Integrated Marketing Campaigns, 30th Annual Promotion Marketing Association Law Conference, Chicago, IL, November 20, 2008.
How to Benefit from User-Generated Content While Reducing the Risks, Kelley Drye Continuing Legal Education Seminar, New York, NY, October 7, 2008
Avoiding a Promotion Commotion: Rebates, Gift Cards, and other Promotional Practices, Conference on Advertising Law: FTC Rules of the Road, Colorado Bar Association, Denver, CO July 24, 2008.
Mobile Marketing and Consumer Generated Content, Technology and Marketing Committee of the Westchester/Fairfield (WESFACCA) Chapter of the American Corporate Counsel Association, Stamford, CT April 9, 2008.
Marketing to Wireless Devices, Promotion Marketing Association's Who's In Control Now Conference, Chicago, IL, December 15-16, 2007.
Basic Legal Principles of Advertising and Billing for In-House Counsel, Kelley Drye Continuing Legal Education Seminar, New York, NY, May 1, 2007.
December 2006 Privacy Update, Monthly Teleseminar Presented by ABA Privacy and Information Security and Corporate Counseling Committees, December 14, 2006.
Just for Rookies: A Workshop for Beginners, Promotion Marketing Association's Hitting the Target: Platforms & Protocols for Reaching Consumers, Chicago, IL, December 12-13, 2006. |
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Prior Positions:
Prior to joining to Kelley Drye, Gonzalo was an associate at Arent Fox Kintner Plotkin & Kahn, PLLC, in Washington, DC. During law school, he worked at the Institute for Justice and in the chambers of The Honorable Moody R. Tidwell of the United States Court of Federal Claims. Before attending law school, he worked as a Benchmarking & Best Practices Analyst with KPMG Peat Marwick, LLP. |
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Bar Admissions:
District of Columbia
Virginia
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| Education:
George Washington University, JD, 2000
College of New Jersey, BA, magna cum laude, 1996
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Office Location:
Washington Harbour, Suite 400
3050 K Street, NW
Washington, DC 20007-5108
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