Julie O'Neill
  Special Counsel, Washington, DC
   
  Practice Areas:
Advertising Law
- Privacy and Information Security
- NAD
- Promotions
- New Media Marketing
Privacy and Information Security
 
     
 
  News  
  Publications  
  Speaking Engagements  
  Client Advisories  
Phone: (202) 342-8420 Fax: (202) 342-8451
Email: joneill@kelleydrye.com
vCard: 
 
Julie O'Neill is special counsel in the firm's Washington, DC office. She focuses her practice on advertising, marketing and privacy and information security law.

Ms. O'Neill counsels clients in all areas of state and federal consumer trade regulation law, including the review of online and offline advertising, all forms of direct marketing, the offering of consumer credit, and sweepstakes and other promotions. She also advises clients on compliance with state and federal privacy, information security and database breach notification laws, including the Federal Trade Commission (FTC) Act, Gramm-Leach-Bliley Act, Fair Credit Reporting Act (FCRA), Fair and Accurate Credit Transactions Act (FACTA) and Children's Online Privacy Protection Act (COPPA). Ms. O'Neill also works with clients on lawfully transferring personal information from the European Union to the United States. In addition, she drafts privacy policies, Web site terms of use and agreements involving marketing practices, as well as the collection, sharing and use of personal data.

Prior to joining the firm, Ms. O'Neill served as a staff attorney in the FTC's New York regional office, where she investigated violations of federal antitrust and consumer protection law.
 
Memberships and Associations:
International Association of Privacy Professionals

American Bar Association, Consumer Protection and Privacy Section, Information Security Section
 
Community Activities:
U.S. Peace Corps, Volunteer in The Gambia, 1989-1991
 
Professional Activities:
Contributor on U.S. privacy law developments, Privacy and Data Protection Journal (U.K.)
 
Publications:
"State Data Breach Laws Are Much Alike, But Differ on Some Key Details," BNA's Electronic Commerce and Law Report, 4 Jan. 2006, with Alysa Zeltzer.
 
Client Advisories:

"Ninth Circuit Issues Opinion on a Mobile Marketing Campaign," June 23, 2009

"FTC Approves New Rules for Email Marketing: Important Developments for Multiple Sender and Refer-a-Friend Emails," May 22, 2008

"TCPA Does Not Preempt State Telemarketing Statutes," May 09, 2007

"FTC's Workshop on Negative Option Marketing," February 02, 2007

"Endorsements and Testimonials in Advertising: FTC Request for Comments," January 19, 2007

"Novel Class Actions Seek Application of California Eavesdropping Law to Ordinary Course of Business Telephone Monitoring and Recording," November 10, 2006

"New State Privacy Laws: Regulating the Use of Social Security Numbers and Requiring Wireless Security Warnings," October 10, 2006

"House Judiciary Committee Passes Data Security Bill," May 30, 2006

"FTC Settles Privacy Case With Nations Title Agency," May 16, 2006

"House Energy and Commerce Committee Passes Data Security Bill," March 31, 2006

"Congressmen Stearns and Barton Release Draft Data Security Legislation," July 05, 2005

"FTC Settles Landmark Data Security Breach Case," June 21, 2005

"Rules of the Road: Following Unsolicited Commercial Email (UCE) Requirements," January 01, 2005

 
Speaking Engagements:
Avoiding Liability for the Actions of Business Affiliates Under New Heightened Standards, ACI's 2nd National Advertisers' & Marketers' Regulatory Summit, San Francisco, CA, September 19, 2007

Privacy in Marketing and Data Security, 16th National ACI Advertising Law Conference, New York, NY, December 12, 2005.

Privacy in Marketing, International Association of Privacy Professionals (IAPP) Privacy Academy 2005, Las Vegas, NV, October 26, 2005.

Privacy and Marketing to U.S. Consumers, 4th Annual Data Protection Compliance Conference, London, October 4, 2005.
 
Bar Admissions:
District of Columbia, 1998
New York, 1995
Massachusetts, 2000
 
Education:
Georgetown University Law Center, J.D., 1994
University of Virginia, B.A., 1987
 
Office Location:
Washington Harbour, Suite 400
3050 K Street, NW
Washington, D.C. 20007-5108
 
highgrade-end