Joan Z. Bernstein
  Of Counsel, Washington, DC
   
     
  Practice Areas:
Advertising and Marketing
- Privacy and Information Security
- FTC and State AG Investigations
- NAD Proceedings
- Green Marketing
Privacy and Information Security
Food and Drug Law
 
     
 
  News  
  Events  
  Speaking Engagements  
  Client Advisories  
Phone: (202 342-8646 Fax: (202) 342-8451
Email: jbernstein@kelleydrye.com
vCard: 
 
Jodie Bernstein is of counsel in the firm’s Washington, D.C. office. She is widely respected among consumer groups, industry organizations and the private bar as one the country’s leading lawyers, and she counsels clients across the spectrum of privacy and consumer protection law.

Ms. Bernstein’s public service includes appointments as director of the Bureau of Consumer Protection at the Federal Trade Commission (FTC), general counsel of the Environmental Protection Agency and general counsel of the Department of Health and Human Services (HHS). In her role at HHS, she supervised the legal divisions of the Food and Drug Administration, as well as the Health Care Finance Administration.

During her tenure at the FTC, Ms. Bernstein expanded the Bureau’s prosecution of unfair and deceptive marketing practices, and the FTC became the leading enforcer of federal privacy laws. She targeted issues including Internet privacy and identity theft; she developed the Commission’s privacy enforcement policies; and she directed the FTC’s implementation and enforcement of the Children’s Online Privacy Protection Act.

In private practice Ms. Bernstein has handled a wide variety of cases and projects, including such unique challenges as helping the food industry develop the Children’s Food and Beverage Initiative, a program of self-regulation designed to shift the mix of advertising messaging to children to encourage healthier dietary choices and healthy lifestyles.

In October 2009, Ms. Bernstein will receive the Lifetime Achievement Award from American Lawyer. She is also a recipient of the Miles W. Kirkpatrick Award for Lifetime Federal Trade Commission Achievement, which is presented to an individual whose contributions to the agency are reflected in all facets of the honoree’s work, inside and outside the agency.
 
Memberships and Associations:
Better Business Bureau, board member
EPA Alumni Association
 
Publications:
“Confusing the Mission: A Golden Example of How an Agency with Two Missions Can Work at Odds With Itself,” Journal of Consumer Law, 2009, co-author.

“A Retrospective of Consumer Protection Initiatives,” 72 Antitrust L.J. 969, 2005, co-author.
 
Client Advisories:

"Ramirez and Brill Confirmed as FTC Commissioners," March 04, 2010.

"Insights From Kelley Drye's 2nd Annual Privacy Law Seminar," November 30, 2009.

"FTC Issues Final Sweeping Changes to Endorsement and Testimonial Guides
Guidelines Effective As of December 1, 2009,"
October 15, 2009.

 
Speaking Engagements:
Privacy Law Paradigm Shift: Policymakers Respond to Rapidly Evolving Technologies, Presented by Kelley Drye, Washington, D.C., November 17, 2009.
 
Bar Admissions:
District of Columbia, 1968
New York, 1952
Illinois, 1952
 
Courts:
U.S. Supreme Court
District of Columbia
 
Education:
Yale Law School, J.D., 1951
University of Wisconsin, B.A., 1948
 
Office Location:
Washington Harbour, Suite 400
3050 K Street, NW
Washington, D.C. 20007-5108